Business-to-business, or B2B (Myanmar B2B), products and services are a slightly different animal when it comes to marketing. Traditional media such as marketing cold calling and direct mail are not as effective. However, the marketing to business is not impossible. With a few out-of-the-box tactics, such as social networking and email marketing, you can make some encouraging results. I have listed a few ideas below.
Email marketing currently has one of the highest returns on investment (ROI) in marketing arena- currently a whopping $ 43 for every $ 1 spent, according to the Direct Marketing Association. Use an old trend to buy a huge list of email addresses and blast them with your message. But since the CAN-SPAM law has been enacted, it is now illegal to send people without their permission. Nevertheless, there are still ways to grow a mailing list at home, which can generate results.
Many B2B companies are using search engine marketing, both paid and organic (unpaid) to generate traffic to their websites and landing pages. Going to the phone book can be a method of “search” of the past, doing an online search on the Internet using Google, Yahoo or Bing is what people do now when search for potential business customers.
Social Media Marketing
Sites like Facebook, Twitter and LinkedIn offers companies a variety of ways to provide valuable content to attract audiences, wherever they are and quickly generate referrals. While some may think that these sites are exclusively for business-to-consumer (B2C) companies, the B2B presence grows. LinkedIn, especially, is a business social networking tool. The popularity of these social networks due to the huge potential of word-of-mouth. This creates a positive buzz online about your brand that attracts people to you.
Previously, only the online journals of the cat lady, blogs, or Web logs, are now big business. According to Technorati’s State of the blogosphere for 2008 , they have indexed
133 million blogs since 2002, ranging from personal to business. Business blogging provides a way to display news and products to demonstrate their knowledge as a thought leader, and to provide information that is valuable to your industry. Great content will pull visitors to your site, where you have the opportunity to develop confidence and loyal customers.
Marketing is not only made a fundamental shift from push (audience interruption messages) to pull (to attract people to your message) marketing in the B2C arena but in the B2B arena, as well. The tips mentioned above, if done correctly, can help attract business customers to the service, the message, the product and the brand.
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